Journal
Notes from the
calm side of marketing.
What we learn running real businesses on Spuro, written the way we would tell a friend who owns a store.
August 5, 2026 · 6 min read
The 12-tab morning, and what replaced it
Every e-commerce owner knows the morning ritual: twelve tabs, four dashboards, and no decisions yet. Here is what we built instead.
August 5, 2026 · 5 min read
Flat pricing vs percentage of spend, the math
Percentage-of-spend pricing sounds small at the start. Run the numbers to $100k a month and it quietly becomes your biggest tool bill.
August 5, 2026 · 6 min read
What an AI marketing employee should never do
The pitch for AI marketing tools is what they can do. The trust question is what they will refuse to do. Our list of nevers, in plain words.